Rauw Alejandro

Despacito the song of Puerto Rican singer Luis Fonsi along with Daddy Yankee was released in the year 2017. It was the top streamed song at the moment within just six months. In 2017, the song Despacito which was a mix of reggaeton and pop has not just brought fresh focus to reggaeton, but also sparked interest in Latin music. In 2015, there were two mostly Spanish-language songs on Billboard's Top 100 and in 2016 there were four. The popularity of Despacito peaked in 2017. In 2020, 41 mostly Spanish songs will be included in the top 100. Following the time that Justin Bieber released his bilingual remix of Despacito in the year 2017, popular artists began to collaborate with reggaeton performers. Drake and Bad Bunny worked together on MIA (2018) and Madonna teamed up with Maluma to record Medellin 2019, which was released in 2019. In the year 2020, a handful of reggaeton stars were complaining about the genre's direction toward the mainstream. However, a younger generation namely Rauw Alejandro, aimed to keep reggaeton evolving. The musician incorporated electronic dance music and others into his music.

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